3 ways to use AI negotiation in eCommerce

Earlier this year, Nectar took home the prize for "Most Innovative Use of AI in eCommerce" with Nibble at the eCommerce Awards – pictured above. Nibble's AI Negotiation agent helped Nectar preserve their margins, deliver targeted promotions, and give undecided customers a gentle nudge to get them over the line of a purchase.

For eCommerce Trading Managers, leveraging new technology can be a powerful way to clear stock, improve conversion and capture undecided or lapsed customers. But finding technology that is easy to integrate – and ensuring it is on-brand and intuitive for your customers to use – is essential. 

Here are three ways to use AI Negotiation in eCommerce trading that are easy to implement and can deliver fast, positive results for both you and your customers.

1. Use AI negotiation to clear stock faster in your outlet/sale section

Offer Nibble to customers in your outlet section, with a special button that displays underneath the Add to Cart button. This always-on tool helps brands clear sale stock faster at better margins than traditional promotions.  

This is also an ideal area to A/B test Nibble by taking advantage of higher traffic volumes. Nibble comes with built-in A/B testing tools, and we have seen +20% conversion impacts for a range of eCommerce clients. 

Copy within the bot, in both this use-case and the others below, can be customized by the retailer to ensure conversations feel on-brand and natural. Here, Nibble can promote the value on offer and stress the quality of products in your outlet, including mentioning any particular warranties, shipping promotions, or return policies. 

Best of all: customers love it. Autonomous Negotiations take less than a minute to reach a deal on average, and in October 2024 Nibble achieved a global conversion rate of 30.93%

2. Convert undecided shoppers before they leave by offering AI negotiation in a dwell time pop-up

Many eCommerce Trading Managers use Nibble as a "nudge" to appear after a set amount of time on the individual products or product categories they decide. Pop-up messaging can be fully customised – by default, we ask customers, "Undecided? Let's talk about a deal."

Some clients customise this pop-up in the lead-up to events like Black Friday or January sales to say, "Are you waiting for Black Friday? Skip the line and talk to me now for your own deal." Techniques like these have contributed towards Nibble achieving +13% site-wide conversion rate improvements YoY on Black Friday for existing clients.

This dwell time functionality helps retailers offer AI negotiation to those who need it the most, without impacting full-price sales – making it an ideal choice when selling high-ticket items. Some customers have even analyzed their site traffic to uncover the point when most shoppers leave permanently without purchasing – electing to show Nibble on this last page visit at the "do or die" moment, capturing these discerning shoppers and achieving a 22% add-to-basket rate. 

3. Offer autonomous negotiation to VIP or lapsed customers in a targeted email marketing campaign

Lastly, some clients offer Nibble's AI negotiation exclusively on a range of products to specific customer cohorts, like VIPs, in an email campaign using a special 'magic link'. Only customers who click this link see Nibble on the selected products – to everyone else, Nibble does not appear. 

Emails offering AI negotiation to customers have seen +67% higher open rates vs. traditional voucher code/sale promotions, drawing shoppers in with the notion of being able to name their own price.

These magic links can also be used in social media advertisements, giving followers on social media the ability to negotiate and making your ads stand out with a unique offering.

Autonomous negotiation: the future of on-brand promotions

Regardless of how you decide to use AI negotiation, it will always feel on-brand for your business. Beyond displaying only when and how you deem most appropriate, Nibble's copy can be customized with your own brand value statements and altered with a specific persona–Casual or Professional–as needed.

All that's left is for you to decide how you want to use AI negotiation first:

• Clear inventory faster, particularly in your sale/outlet section
  
  
• Capture discerning customers with a dwell time pop-up
  
  
• Offer AI negotiation in an email marketing campaign

Nibble's AI negotiation technology, available as an easy plugin for platforms like Magento, BigCommerce, and Shopify (with an API for any other build) is ready to refresh the way you run promotions – how will you use it first?

Interested in Nibble?