Last week, I was guest lecturing at London Business School for Jessica Spungin’s class on innovation in large corporations — and, frankly, why big companies are usually crap at it.
I spent 20 years in massive organisations and the last 5 running my own tiny AI company. I now realise I totally underestimated the opportunities I did have to innovate inside big institutions. And I definitely misunderstood what it meant to “be entrepreneurial.”
So, here’s my attempt to set the record straight — and maybe help someone in a large company realise they can make a difference now, before they leave in frustration.
For 20 years I worked in banking — first at boutique firm Lazard (5,000 people but it felt smaller), then Morgan Stanley (80,000+ people, US HQ-ed), and finally RBC, a high street banking giant in Canada as well as an investment bank.
Each move made me a smaller cog in a bigger machine. You don’t feel like you can make a difference.
Now, as a founder of an AI company, I have the opposite problem: I can move fast, innovate in a week instead of a year… but my reach is limited by the size of my ecosystem. It’s freedom without scale.
Back then, I thought I wasn’t moving the needle. Looking back, I realise even small changes I pushed through had ripple effects I couldn’t see. I suppose its a kind of butterfly effect.
On my last day at RBC, the most junior person on my team surprised me by pulling me into the boardroom. Inside were 20 smiling faces, a huge bunch of flowers, and a card, hand-signed by all the analysts and associates.
Why? For the last 18 months, I’d sat on their advisory committee — helping them approach senior management for more Bloomberg terminals, better late-working perks, and a small pay rise to match the rest of the Street. To me, it was minor in terms of time commitment and not difficult to coach talented people. To them, it changed their quality of life (and for the bank it reduced staff turnover).
And the card? I still have it. (Not the norm in investment banking culture, I’ll be honest.)
In procurement, the same is true: piloting a new supplier or championing a smarter process may feel small compared to a billion-dollar spend. But the ripple effects can transform an organisation and give them confidence to try new things elsewhere or scale its impact.
When people talk about “entrepreneurship skills,” they often assume it means coming up with radical new ideas. But from where I sit now, that’s only a tiny part of it — and not every entrepreneur is the “big ideas” person anyway (that’s Jamie Ettedgui in my case at Nibble).
The real entrepreneurial mindset looks like this:
Inside a big company, it might feel harder to take risks. But you’re rarely betting the ship — you’re just saying: “Why not try it? What’s the worst that can happen?” And if you show, not tell, you’ve got a far greater chance of success so always try and come up with the minimum viable product version of the idea, show how it works in practise.
I’ve spoken to several CPOs recently who say only a handful of people in their teams thrive in uncertainty, run with new projects, and embrace change. These people are gold dust.
The challenge? Spot them, protect them, and give them space. They’re usually not sitting in innovation labs — they’re buried inside your teams. Empower them, and they’ll deliver outsized impact.
I will be talking more with Andrew Daley about building AI ready teams in the next month or so as part of his new venture. I am excited to both share and learn. We all need to be upskilling ourselves for AI / agents / digital change, tackling it with curiosity and confidence and learning to ask the right questions without fear of being bamboozled by the answers!
👉 If you’re leading in a large organisation, the best way to capture the upside of AI is centred around giving your entrepreneurial people the oxygen to do their thing.
Find out more from Nibble's experience negotiating 100,000 times a month here.
Interested in Nibble?