Mastering everyday negotiation: Nibble on the Retail Transformation Show


Learn the practical fundamentals of the science of negotiation - the most well-researched area of behavioural psychology.

These are the tactics we can all deploy in anything from striking a deal in our professional lives, to securing our next payrise or even buying our next house or car.

And of course, these principles are all baked into how Nibble negotiates with your customers, and why it is so effective at securing more deals while giving away less margin.

Quotes from the show:

"Negotiation is not just a haggle on price. Try and find the win-win - especially if you want to preserve a positive relationship with the other side."  

(Skip to 14:38)

"Nibble deploys light touch humour to lighten  conversations and preserve relationships - a tactic that works well in human-to-human negotiation too." 

(Skip to 21:27)

"Arguably Nibble's most powerful tactic is Reasons - not haggling just over price, but reiterating brand values to explain why a low offer can't be accepted."

(Skip to 24:12)



06:59 Preparing for your negotiation and knowing your "BATNA" 

09:11 The Power of Free

11:33 Where and how to start 

14:38 The importance of win-win scenarios

15:15 Know your value to the other side

16:50 The negotiation itself

19:31 Why reasons for rejecting offers are important

20:55 How Nibble applies these principles in an AI negotiation

22.40 "Anchoring" and why it is so important

26:00 Walking away & Rosie's secret tip


What next?

For more podcast content on negotiation, then check out The Art & Science of Real Time AI Chatbot eCommerce Price Negotiation on the eCommerce Edge, where we dig further into the behavioural science behind negotiation and Nibble.

Or try some real-world advice on how to negotiate successfully in our top tips blog.

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Podcast: eCommerce Edge


Blog: How to negotiate successfully  



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